How to Rent Camera Gear for a Video Production Shoot

Renting camera gear for a video production shoot is a logistics decision, not a shopping spree. The goal is a kit that matches the brief, fits the day, and survives a real tech check before call time. When the list is driven by gear envy, crews still roll, and the edit discovers that the wrong […]
How to Handle Video Release Forms on a Production Shoot

A video release form is the signed page that says a person agreed to appear on camera and that the production can use what was filmed. It is one of the cheapest pieces of paper on a shoot and one of the most expensive to be missing. When releases are handled late, the edit finds […]
How to Build a Shot List for a Corporate Video Shoot

A corporate video shot list is the working page that says what the camera will capture, in which rooms, with which people, before the day starts racing. It is not a mood board and not the call sheet. When the list is thin, crews still roll, and the edit discovers that the "product walkthrough" never […]